A product launch is a concerted attempt to introduce a new product to the market. What is the goal? To generate interest in and awareness for your goods.

Generates So Much Excitement and Anticipation

Several teams are involved in product launches, including sales, customer service, product teams, product marketing, event management, and even managers. Each team aligns and collaborates to maximize the launch’s potential, generating excitement, interest, brand awareness, and momentum along the way.

Some product debuts stand out more than others. When Apple introduces a new iPhone, for example, multiple press releases and stories are distributed before the new design is unveiled at their annual conference.

This generates so much excitement and anticipation that potential customers wait in line overnight at retail stores to purchase the equipment.

Requirements

You’ll need a document that describes essential objectives, activities, goals, performance indicators, teams, and responsibilities to ensure the success of your product launch (this includes everything mentioned thus far).

Your staff will be on the same page, aligned, and ready to perform their part if you have a clear product launch plan. You should also think about documenting post-launch activities like customer support, training (if appropriate), and product improvement.

Launching your product is just as important as developing a great product. If you don’t do the product launch effectively, customers won’t be aware of your solution, potentially have a bad impression of your product, and you may not hit your revenue and profitability goals. As such, planning early is critical. Start your product launch plan 4-6 months before launch so that when the product is ready for sale you will be ready to effectively execute a launch that meets your goals.